blog.gov.jeThe vision
Following on from the recent pedestrian improvement works in New Cut and King Street, and with funding in place for the coming years, there is now the opportunity to improve the public realm on Broad Street, for everyone who lives, visits, works, shops or runs businesses in the heart of St Helier.
The project aligns with the Government’s Common Strategic Plan (CSP) and our commitment to revitalise town, along with the improvements St Helier’s infrastructure has already seen.
Minister for Infrastructure, Constable Andy Jehan, and Constable of St Helier, Simon Crowcroft, said:
“The continued closure of Broad Street to general traffic following the pandemic drew a mixed response from Islanders. Many felt there was a lack of vision for the future of this area which was once the town’s high street, as well as the district of ‘La Grande Rue’.“
“We hope that you will engage with the project so that the best possible outcome for the character of this cherished street can be achieved.”
Phase one
From Monday 1 September, the first phase of the Broad Street Public Realm Improvement Scheme will start from Lloyds Bank to the Post Office.
Phase one key design aspects:
- Pedestrians: a key feature will be a pedestrian priority environment for all and improved accessibility. The street will be fully paved with a flush granite surface across the full extent and it will be a low traffic street after 10am (no deliveries).
- Cycles: considerate two-way cycling is to be retained on Broad Street with a clearly defined route.
- Unloading: this will be permitted daily during the set hours between 5am to 10am, except Sundays, to better suit business needs and reduce vehicle movements during the busier hours (currently loading is permitted 7am to 11am).
- Planters: these will create a ‘gateway’, pleasant seating areas, and enhance the character and biodiversity of the area, in keeping with other subtle details and historic references.
*Artist’s impression only and not the final design.
Why the improvements are necessary
The St Helier Public Realm and Movement Strategy (2021) also identifies a number of principles for the enhancement of St Helier’s network of streets.
These aim to encourage the growth of a vibrant core in the cultural and economic heart of St Helier. Within this area pedestrians are prioritised, and high quality and distinctive public realm creates an attractive and inclusive environment for people walking and cycling.
The improvements at Broad Street will be essential in enhancing this key pedestrian route for active travel and is appealing to visitors, businesses and residents alike.
The following ‘Five Virtues’ were developed to summarise the objectives for public realm improvements. Virtues that the Broad Street Public Realm improvements will achieve.
Feedback from local businesses and stakeholders
The views from businesses local to the area and stakeholders has already been sought and taken into consideration during the design process. This was done with a workshop in the Spring of 2023 and further direct engagement in the Autumn of 2024.
Some of the comments included:
“I want the local area to be fully developed, not piece by piece, should have events and markets etc.”
“Create a good quality realm which is matching the standard of other European tourist destinations; There shouldn’t be just paving but something more meaningful to create an interest and a sense of place.”
“I’m supportive of the proposed improvements, especially keen on decluttering the link between King Street and Broad improve the connectivity and increase footfall.”
“I like the paving style done on Charing Cross and Sand Street.”
“I feel the signage on Broad Street area is confusing. And priority is not clear”.
Frequently asked questions (FAQ)
Will disabled access to the Post Office be affected?
Disabled access will be maintained to the Post Office throughout the works.
How will bus routes be affected?
Routes which currently pass through Broad Street will be diverted. Please see the diversion map here: Broad Street Public Realm -Bus Diversion, and for full diversion details please visit: Liberty Bus.
Will the cycle racks stay during the works?
In line with our commitment to support sustainable and active travel, temporary cycle racks will be placed during phase three where the bus stop currently is. For alternative cycle rack locations nearby, please see our map: Cycle rack locations.
Future phases
Phase two will extend into Obelisk Square and Conway Street to Library Place. Phase three will then continue the works from the Post Office to the Blue Note. The final phase will extend down to Charing Cross. The design for all phases will be consistent and in keeping with works already completed.
Revitalising town
The Broad Street Public Realm improvements highlights the Government of Jersey’s commitment to enhancing public spaces in St Helier, making Jersey an Island that is welcoming, vibrant and accessible.
This presentation explains the Broad Street scheme, including further information, imagery and historical context that have influenced the design of the project: Improvements design and map of Broad Street Phase 1.pdf.
For more information about the project and to stay up to date with the schedule of work, visit Broad Street public realm improvements or scan the QR code below:
