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Information and public services for the Island of Jersey
L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri
Since the launch of the Visitor Economy Strategy in March 2024, stakeholders have worked together to develop an action plan, which has just been published
Why are we talking about the Visitor Economy and not just Tourism? We use the term Visitor Economy because this is a broader term concerned with the whole ecosystem and is more place-centric than the term Tourism, which is concerned with the person doing the visiting. For those who want a definition, let me humour … Read more The notion of Visitor Economy
In the second in the series of blogs on the future Visitor economy for Jersey, we explore the potential of digital for the sector. I spoke to business leader and industry ambassador Matt Falla about how he sees the industry in 2030. Click to watch the video here. Whilst human interactions and experiences will always … Read more The future is digital…. and human
This is blog post number one of five on the current state of our hospitality and tourism industry, why we are at a critical turning point, and why we need a strategy to help navigate us to the right place. A few weeks ago, I sat down with Robert Mackenzie to discuss what is different … Read more Hospitality and Tourism – why is now a critical turning point and why do we need a strategy?